GOeureka is a travel tech company utilising blockchain technology to build a hotel booking platform.
Mission
Our mission is to decentralise the hotel booking sector and deliver greater transparency by allowing hotels to directly connect with their customers. As a technology partner to hotels, GO aims to provide a dynamic digital experience to users and eradicate the high commission structures imposed by online travel agents. By reducing the financial commitments of hotels to third-party booking platforms.
Vision
GO’s vision is to enable hotels to focus more resources on providing better intrinsic value and services to travellers around the globe.
The hotel sector is the second largest participant in the global travel industry, and is currently dominated by online travel agents. OTA generates approximately 70% of hotel reservations online, and this has affected hotel direct orders, profit margins and loyalty programs.
GOeureka, wants to change the script, first placing hotels and clients. Using blockchain technology, GO plans to benefit hotels and customers by commissioning orders, accepting payments through cryptographic conversions that have no commissions for sale and converting traditional loyalty programs to a brand.
GOeureka aims to create a new symbiosis in which hotels will control their brand, showing value to consumers on their platform, the company said. GOeureka's vision for the future of the tourism industry is an online support ecosystem in which all companies have the opportunity to thrive and benefit by providing the best products or services to travelers. As a hotel technology partner, GOeureka intends to provide users with integrated web applications and applications without the high commission structures imposed by the current PTA.
The company said it offers an affordable and efficient platform for hotels and consumers to get directly involved and lead among themselves, eliminating unfair commissions for OTA, which ultimately reduce hotel margins and increase consumer prices. These benefits are then transferred to the customers.
GOeureka also presents the booking function, designed to re-book, so that customers get the best value for the rooms. When the hotel rate falls, the rebooking feature will automatically detect and re-book an existing reservation at a lower rate.
n addition, GOeureka offers a compatible loyalty program that will benefit hotels and clients by promoting its own loyalty promotion program with the possibility of converting loyalty points in GO Loans that can be used in the GOeureka platform.
For consumers who subscribe to multiple loyalty programs, the GOeureka solution for a compatible loyalty program can facilitate instant refunds and exchange multiple loyalty currencies on a single platform. Blockchain acts as an unchanging and reliable book of all transactions related to the subject of GO loans, creating a transparent and verifiable margin of loyalty without the need for intermediaries, the company said.
September 10 GOeureka will launch the first alpha version of its hotel platform.
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